Market Research Services
KOL Suite
Gather insights on a range of company, therapy, and brand issues. Can be done in conjunction with ATUs and/or Landscape Studies
Conference Reports
Gain competitive intelligence on a range of issues from KOLs at specific conferences
Key Opinion Leader Panels
Expert opinion on market dynamics and industry issues
Scene-setting Publication Strategy
Execute FDA mandated studies regarding the understanding and recall of risk/benefit information of black box drugs
KRISPP: KOL Reactive Iterative Strategic Simulations Process
Develop effective competitive positioning and messaging
Identify links between KOLs and constituencies they influence, such as physicians and managed care decision makers
Target Product Profiling (TPP)
In conjunction with decision modeling, develop a brand preference and uptake forecast
Sales Support Needs Assessment
Develop strategies and tactics for assuring physicians’ information needs are met in the wake of reduced detailing