Community-Based Programming

A high-impact approach for raising awareness of population-specific diseases and related therapeutic treatments among underrepresented groups

The business case for eliminating health disparities is clear; by some estimates, health equity would deliver $135 billion per year in total economic gain.* But while health innovators recognize minority communities are one of today’s most important, untapped markets — for both their individual organizations and society as a whole — reaching these patients can be a complex endeavor.

That’s where Inside Edge comes in. We designed our Community-Based Programming service to ease the development and implementation of comprehensive and sustainable health promotion with underrepresented populations.

Built around the idea that the most effective programming is, to borrow a phrase, “of the people, by the people, and for the people,” our service is centered around the deep relationships we’ve forged over decades with minority community leaders across the health, policy, faith, and education sectors. These real-world experts help us provide our clients with insights into the socio-economic factors that influence the expectations and experiences of underrepresented patients and their providers. Then, they form the foundation of customized, collaborative educational initiatives, enabling us to connect clients with respected, on-the-ground organizations and individuals and create culturally-appropriate tools that address community- and disease-specific obstacles and opportunities.

It’s a win-win approach for everyone, driving greater disease awareness within key populations and patient engagement across their health journeys — as well as preference for and utilization of our clients’ innovations.

*Source: W.K. Kellogg Foundation, The Business Case for Racial Equity

Employing principles of effective programming

Reflect the needs of the community
Reflect the needs of the community
Reach people where they live, work, and play
Reach people where they live, work, and play
Rely on trusted voices and local resources
Rely on trusted voices and local resources

Traditional programming tends to deliver uniform messaging to broad populations. The Inside Edge team recognizes vast regional and cultural differences and tailors tactics community by community.

Programming where the need is greatest

The Inside Edge team conducts programs in communities with a high percentage of underrepresented patients and a high burden of disease—our clients’ biggest untapped markets.