Managed Markets Research

Gain insights into actionable marketing strategies from an enthusiastic group of on-the-ground experts, quickly, simply, and cost-effectively

Gain insights into actionable marketing strategies from an enthusiastic group of on-the-ground experts, quickly, simply, and cost-effectively

The everchanging healthcare environment — from increased system integration and evolving Medicare and Medicaid policies to tightening formularies and continued cost pressures — is making it ever more complicated to determine how to ensure a drug will capture share at launch and then maintain its trajectory over the long run.

That’s where Inside Edge comes in. More than 15 years ago we founded our firm to provide a unique Managed Markets Research service — one that would give clients faster, simpler, and more cost-effective access to high-quality insights so they could adjust marketing strategies in real-time, without breaking their budgets.

Our starting point? Our Council of Strategic Healthcare Advisors (CSHA). More than the traditional standing panel, it’s a uniquely positioned and engaged group of highly-sought after, often difficult-to-reach experts that we’ve brought together from all aspects of managed markets — individuals who are making or living the changing rules our clients face and who believe that sharing their perspectives and opinions provides an invaluable community service.

Looking to confirm market perceptions of your company or product? To optimize product positionings or contracting types? To find a way to improve access to a drug? The Inside Edge team can quickly design and implement in-depth interviews, an online survey, focus groups, advisory boards, an expert panel, or a mock P&T session with CSHA members who are ready to dig deep into your specific challenge. Need regular, timely access to CSHA members to get top-of-mind perspectives on hot-button issues or trends? Subscribe to our Market Monitoring Service to give your team on-demand survey access. Either way, Inside Edge studies using the CSHA never fail to deliver the “aha” moments that drive truly actionable recommendations — and our customized reporting formats, from executive reports to interactive dashboards, ensure you’ll be able to get the latest word out to all your key stakeholders with ease and speed.

Hear it straight from the decisionmakers

Council of Strategic Healthcare Advisors™ (CSHA)
  • Managed care focused
  • 100 subject matter experts representing 20 industry segments and professional roles
  • Broad geographic representation
Industry Segments
  • Academic Institutions
  • Accountable Care Organizations (ACO)
  • Employer Groups
  • GPOs
  • Hospital Health Systems
  • Integrated Delivery Networks (IDN)
  • Managed Care Organizations (MCO)
  • Pharmacy Benefit Managers (PBM)
  • Retail Pharmacies
  • Skilled Nursing Facilities (SNF)
  • Specialty Pharmacy
  • Wholesalers
Professional Roles
  • C-Suite
  • Consultants
  • Contracting Experts
  • Health Economists
  • KOL Physicians
  • Medical Directors
  • Pharmacy Directors
  • Quality Directors

Interested in becoming a member of our Council of Strategic Healthcare Advisors (CSHA)? Contact Us