Inside Edge helps health innovators make a name for themselves at the forefront of care by ensuring critical patient groups are represented in clinical testing, are engaged in culturally-resonant ways, and can get access to life-changing solutions. Connecting the dots between people, products, and points of care Drive participation of minority patients and providers. Clinical Trial Recruitment Engage underrepresented patients where they are, through people they trust. Community-Based Programming Tailor strategies to increase product preference and access. Managed Markets Research Get an inside look at how we’ve given clients an edge Max representation. Minimum time. Balancing diversity targets and trial timelines for a hypertension drug. Partnering for participation An advocacy group’s relationships and respect drive minority trial recruitment. Of the community, for the community Trusted local voices were the key to addressing CVD in underrepresented populations. Redefining exclusivity Finding a new way to differentiate an existing drug in a crowded oncology market.