Services & Approach - Inside Edge

Solutions that drive business results and better health through community connections.

Since 2004, Inside Edge Consulting Group has supported leading pharmaceutical and biotech companies to expand scientific inquiry and unlock the full potential of novel health products. Over the past 20 years, we’ve developed a bespoke suite of tailored services, underpinned by our distinct community-centered approach, to accelerate the evaluation, marketing, and accessibility of our clients’ innovations. Through our Trustmaker Network®, we’ve cultivated deep, meaningful connections with populations that have limited access to clinical research, face barriers to healthcare services, and are less engaged in the medical system. By combining customized solutions with trusted relationships, we expand participation, deepen engagement, and broaden adoption in these hard-to-reach communities, fueling both business growth and better health for all.

Speed enrollment.
Shorten timelines.
Broaden participation of hard-to-reach patients and providers, faster.

Clinical Trial Recruitment Strategy

Boost awareness.
Build engagement.
Empower communities to embrace new research and therapies.

Community-Based Programming

Maximize reach.
Magnify growth.
Implement strategies to expand access, increase adoption, and unlock revenue.

Managed Markets Research

The Trustmaker Network™ : A game-changing innovation that helps accelerate participation, reach, and growth.

For more than a decade, we’ve been building a comprehensive network of local relationships that are the foundation of our services—and our successes. Why? Because we know a lack of trust is a major barrier to both sound clinical research and broad market adoption. Rebuilding that trust requires a bootson-the-ground, deeply human approach. That’s why we partner with those closest to medically underrepresented, under-engaged, and underserved populations—people who understand the everyday realities these patients face and whose voices are heard and respected. By making these “Trustmakers” central to every discussion about how a drug or therapy is evaluated, marketed, or accessed, we help their communities flourish and our clients—biopharma, CROs and patient engagement companies—accelerate clinical participation clinical participation, expand market reach, and drive sustainable growth.

Community Influencer Cooperative

The people who know how their neighborhoods work, and where, when, and how communications will be most readily received.

Who are they?

Local representatives of national organizations, like the National Urban League
Everyday voices from faith and activist groups, senior and community centers, small businesses and shops, and school and sports programs
All well-known and well-respected

What do they do as Trustmakers?

Host formal information and education events
Integrate messaging into informal conversations
Model desired health behaviors
Outreach to personal network through social media

Independent Pharmacy Partnership

The de facto community health center and first point of care for many underserved patients.

Who are they?

More than 3,500 locations that span urban, suburban, and rural areas
Each with a deep customer base in target neighborhoods
All managed or staffed by people of the community

What do they do as Trustmakers?

In-store distribution of material to and one-on-one conversations with appropriate patients
Outreach by text, email, and phone to full customer base

Council of Strategic Healthcare Advisors _(CSHA)

Council of Strategic Healthcare Advisors <sub>(CSHA)</sub>

The individuals making or living the changing rules that determine if a new treatment will capture and maintain broad-based market share.

Who are they?

100+ professionals, including Medical Directors, Pharmacy Directors, Health Economists, and Contracting Experts
Representing key segments, including Employers, IDNs, Pharmacies, GPOs, PBMs, and MCOs
All deeply committed to sharing perspectives and opinions as an invaluable community service

What do they do as Trustmakers?

Regular participation in in-depth interviews (IDIs), focus groups, expert panels, and advisory boards

Interested in becoming a member of our Council of Strategic Healthcare Advisors (CSHA)? Contact Us.

Working where the need — and opportunity — is greatest.

To ensure we have the best chance of reaching underserved populations with speed and ease, we focus on communities that are at least 40% or more Black, Hispanic/Latino, Native American, and/or Asian and on the local medical institutions and organizations where minority patients are most likely to seek care.