Healthcare innovators recognize the market potential of communities that have limited access to clinical research, face barriers to healthcare services, and are less engaged in the medical system. Studies indicate health equity could generate an estimated $135 billion annually in economic benefits. But reaching these patients can be complex and time-consuming.
That’s where Inside Edge steps in. Our Community-Based Programming suite of services simplifies the development and execution of effective, sustainable health promotion initiatives within hard-to-reach populations.
Guided by the principle that the most impactful programs are rooted in community involvement, our services leverage the deep, longstanding relationships we’ve built with trusted leaders in health, policy, faith, education, and healthcare sectors. These locally well-known and wellrespected experts form a key part of our Trustmaker Network®, including our Community Influencer Cooperative and Independent Pharmacy Partnership.
By working with Trustmakers, we provide clients with crucial insights into the economic, social, cultural, and historical factors that shape the expectations and experiences of patients who can benefit from novel therapies, as well as their healthcare providers. These insights inform the design of customized, collaborative educational initiatives that are both culturally relevant and community-driven. Together, Inside Edge team members and Trustmakers create tools that address the specific obstacles and opportunities each community faces, ensuring we extend our reach deeply into priority neighborhoods.
Our approach drives greater disease awareness, improves patient engagement, and promotes preference for and utilization of our clients’ innovations — a win-win for all.
*Source: W.K. Kellogg Foundation, The Business Case for Racial Equity
Employing principles of effective programming
Traditional programming tends to deliver uniform messaging to broad populations. The Inside Edge team recognizes vast regional and cultural differences and tailors tactics community by community.
Offerings
Our wide range of programming capabilities — reaching from high-level planning to on-the ground execution — ensures we can support a variety of client initiatives, including clinical trials, behavioral interventions, and advocacy activities.
Planning
- Community strategy development
Execution
- Thought-leadership training
- Trustmaker networking
- Webinars and in-person events
- Community pharmacy program
- Community-based influencer network