Navigating today’s complex healthcare landscape — from shifting Medicare and Medicaid policies to tighter formularies and increasing cost pressures — makes it harder to ensure a drug captures market share at launch and maintains its trajectory over time. This challenge is felt by innovators targeting both traditional and traditionally underepresented, under-engaged, and underserved patient groups.
That’s where Inside Edge can help. Since our founding in 2004, we’ve offered Managed Markets Research services that deliver highquality insights quickly and cost-effectively, enabling clients to adjust their marketing strategies in real-time and drive better business outcomes.
Our unique advantage? Our Council of Strategic Healthcare Advisors (CSHA). This isn’t your typical standing panel. It’s a core element of our Trustmaker Network, composed of highlysought-after, hard-to-reach experts from all areas of managed markets who are living and shaping the evolving rules our clients face—and who experts believe in the value of sharing their insights to benefit the broader community.
Need to assess market perceptions, optimize product positioning, or improve access to your drug? Concerned about your product’s performance among specific patient types? Inside Edge can quickly design and implement tailored solutions, including interviews, surveys, focus groups, advisory boards, or expert panels, all leveraging CSHA members.
By partnering with Inside Edge, you’ll gain the insights needed to accelerate decision-making, optimize strategies, and maximize your product’s impact across all markets.
Offerings
Our wide range of primary and secondary research capabilities ensures we can match the right methodology with the specific questions our clients’ are looking to answer, whether they be broadly exploratory or highly targeted, maximizing each study’s benefits while minimizing its drawbacks.
Primary
- Conference coverage reports
- Web-based quantitative surveys
- Snap-shot, in-depth, and deep-dive interviews (phone/video)
- Executive Encounters and focus groups (in-person)
- Advisory boards, roundtables, and think tanks (in-person or virtual)
Sceondary
- Online market monitoring (multiple sources)